Antwerp Launches Breakbulk Promotion Effort.
The Antwerp Port Authority and its port community are launching a new campaign to attract more breakbulk trade to the port. The port authority and the five trade associations in the Alfaport Antwerpen federation signed a series of five covenants on Tuesday setting out plan objectives for making Antwerp more competitive, with one of the working parties dealing with branding and promotion. The five covenants cover five types of cargo, including steel, fruit, forest products, project cargo and roll-on, roll-off cargo.
Under the covenants, Antwerp aims to maintain and expand its leadership position in breakbulk and its general position as the second-largest port in Europe overall.
One of the provisions is for Antwerp to have a stronger presence at trade events and conferences.
The port authority will organize trade days in the course of this year for steel, forest products and project cargo, among other types.
It will also take part in leading international events such as the Steel Logistics Conference, The Journal of Commerce"s Breakbulk Conferences in Singapore, Antwerp and Houston, Fruit Logistica, Transport & Logistics Munich, Intermodal South (Sao Paulo) and Intermodal Russia (Moscow).
The private companies in the Antwerp port area will also participate more often in conferences and trade fairs in their sector.
The five covenants contain working agreements between Antwerp Port Authority and Alfaport Antwerp, allowing for a joint approach supported by the signatories, in addition to the individual efforts towards promoting the port of Antwerp.
The associations within Alfaport Antwerpen are known by their Dutch initials ASV (Antwerp Shipping Federation), KBRV (Royal Belgian Shipowners' Association), ABAS (Professional Association of Antwerp Master Stevedores and Port Operators), VEA (Antwerp Freight Forwarding, Logistics and Works' Agents Association) and KVBG (Royal Association of Traffic Flow Controllers).
The signing of the covenants forms part of the closer collaboration between the private and public sectors of the port as part of the Total Plan, for which 10+1 work groups have been set up.
The work groups will effectively start their activities as of this week, with progress toward defined goals for this year monitored by a steering group of work group leaders and initiative-takers.
The work groups will report back to the States General of the Antwerp port community before the summer.
The port authority said that based on the first reactions of various parties involved, there seems to be great openness and a strong will to collaborate. It said the new initiative can therefore be expected not only to give direction to the joint efforts with the private sector to overcome the recession, but also to give new impetus to the sense of community that is typical of Antwerp.