In an effort by the world’s second-biggest container carrier to go beyond transportation of goods by putting customers at the centre of the group’s development.
‘Serenity by CMA CGM’ allows businesses shipping their goods with CMA CGM to be more efficiently protected through a range of value-added products, which have been designed to meet customers’ expectations and needs.
With this innovation, CMA CGM relieves its customers of all the administrative and procedural complexities in case of unforeseen damage to their cargo.
‘Cargo Value Serenity’, the first product in the ‘Serenity by CMA CGM’ portfolio, allows quick compensation for businesses, whose goods have been damaged or lost during transport for any reason, including natural disasters. It provides for a refund up to 100 per cent of the value of the goods in less than 30 days.
The French line said it will announce a broader range of products in the coming months. CMA-CGM will offer a product to cover costs in the event of damage to a container during handling, as well as another product to compensate shippers in case of payment default by their own customers.
“By launching Serenity by CMA CGM, a unique set of products in the maritime transport market, CMA CGM completes its offering to customers for a more effective transport that meets their needs and expectations. Serenity is also in line with our customer-centricity strategy, one of the group’s priorities. Serenity embodies the commitment of the CMA CGM Group to always innovate for its clients,” said Elie Zeenny, Vice-President in charge of Development Projects at CMA-CGM.