Maersk Line Reorganizes New Strategy
Maersk Line, the container shipping division of the A.P. Moller - Maersk Group, announces the details of its new strategy to drive the turnaround of the business and return to sustainable profitability.
A long-term strategy comprising four core elements will simplify the company. It builds on the improved financial results and customer satisfaction seen in the recent months.
The future will be a Maersk Line delivering a highly reliable service focused more closely on customers needs. In order to reduce complexity and cost, the global organization will be reduced by 2,000 to 3,000 positions, out of 25,000.
The main element is reducing our regional organizations into smaller teams and pushing decision-making out to the countries - closer to the customers. Further, a thorough process excellence project will reduce bureaucracy and streamline processes - to the benefit both for customers and internal efficiency.
The new strategy is based on comprehensive analyses over the past 6 months of Maersk Line's organization and feedback from customers. A new management team has been established to take responsibility for the delivery of the strategy The reorganization is expected to be completed by April 2008. Nils S. Andersen, CEO of the A.P. Moller - Maersk Group, strongly supports